Alice Hedley is a creative design professional, specialised in Textiles Design and Development, with a broad range of versatile creative skills that span graphics, photography and social media content creation.
Business owner and design director at Amy & Ivor, eco & ethical award-winning baby footwear.
Textile Design & Development Skills
Printed textile design, surface pattern and embellishment.
Constructed textile design and development, woven and knits.
Creative direction, trend research and development.
Product design and development.
Pattern cutting and making.
Creative & Technical Skills
Graphics and illustration.
Photography and editing.
Art direction and styling.
Social media marketing and content creation.
Website design.
Fluent in Adobe creative suite applications, including photoshop, illustrator, premier pro and more.
Business Skills
Brand building and creative direction.
Range planning and collection development, from concept to production ready.
Material and trim sourcing and buying.
Stakeholder engagement, managing and working with fabric mills and product manufacturers.
Production planning and coordination.
Team building and management.
Organisational systems for efficient workflow.
Financial, costing and accounts.
Work
Burberry, London, Fabric Development Designer.
Puma, London, Materials Development Manager.
Amy & Ivor, London, Founder & Designer.
Hedley Field, UK, Designer & Maker.
Industry Design Awards gained for Amy & Ivor:
Junior Design Awards, best baby footwear collection 2019
Babyccino Awards, best shoes and accessories 2019
Junior Design Awards, best first walker shoes 2018
Angel & Urchins Awards, best fashion collection 2015
Milk Magazine Awards, best children’s footwear brand at Playtime Paris 2014
Rated as ‘best barefoot shoes for children’ by The Green Parent Magazine 2013
